Lily-Balou is a Belgian fashion label. It was first launched as a children’s brand by designer Anne De Smedt in the autumn of 2011. Colorful, conscious and comfortable were - and remain - the key words. In the summer of 2019, Lily-Balou launched its first women’s collection. All Lily-Balou items are made with respect for the environment and with respect for the people who make them.